Welsh digital agency ranks highly with online bank to win seven-figure contract backed by Finance Wales
A Cardiff-based digital marketing agency is celebrating winning
a seven-figure contract with a leading online bank, after receiving
a loan to provide working capital from Finance Wales.
Yard Digital, which specialises in web analytics, search engine
optimisation (SEO) and social media, will work with the bank to
optimise its online presence.
The undisclosed six-figure loan from Finance Wales provided Yard
Digital with the capital it needed to expand the search engine
optimisation (SEO) side of its business.
Established in 2006, Yard Digital has grown into one of Europe’s
leading digital marketing performance agencies with an impressive
list of blue-chip clients that includes British Gas and Legal &
Having successfully grown its revenues from providing clients
with web analytic services, directors and co-founders, Stephan
Briggs and Paul Newbury were keen to build the agency’s expertise
in online search.
“We specialise in helping our clients understand their
customers’ online behaviour and when Stephan and I set up Yard
Digital our aim was to establish a leading data-driven marketing
agency. Having developed a range of web analytics services,
we were keen to expand our SEO offering to provide our clients with
a fully integrated service.
“To achieve this successfully we needed to build up our in-house
expertise and Finance Wales’ investment provided us with the
capital we needed to recruit a team of specialists which enabled us
to win the contract with the Bank” Newbury explained.
Yard Digital has grown year on year as internet use by
businesses has continued to increase. The global digital marketing
industry is currently growing at over 14% per annum and is
estimated to be worth over $87bn annually.
Investment Executive Dan Rees worked closely with Yard Digital
to structure Finance Wales’ investment. Commenting on the
investment, he said: “Winning an SEO contract of this size clearly
demonstrates Yard Digital’s focus, expertise and market
understanding. The internet is an increasingly powerful business
channel for many companies and they’re experts at helping them
harness this to improve revenue and profitability.”
“Stephan and Paul have used Finance Wales’investment to put the
next phase of their long-term growth strategy in place by building
up their capability in a lucrative and growing market.”
2009 saw Yard Digital launch its innovative tag management
spin-out, SiteTagger which was subsequently acquired by U.S based
competitor BrightTag in 2012. The acquisition created one of
the world’s largest providers of internet tag management solutions
with more than 100 clients worldwide including Gap, Levi’s and
Finance Wales’ investment in Yard Digital came from the £150
million Wales JEREMIE Fund.