DecTek continues to expand with second investment from Finance Wales

A multi-award winning company which pioneered the digital manufacturing of polyurethane resin badges and labels has relocated to state-of-the-art premises on Treforest Industrial Estate to cope with increased demand.

DecTek saw its overall sales grow by 28% in 2012 and the move will enable it to continue expanding.  The company anticipates further growth when it launches its new e-commerce website in 2013.

The Pontypridd-based company has combined a £50,000 loan from Finance Wales with its own capital to fit out the new premises, making alterations and installing new electrical and data cabling, print technology, new production benches, computer hardware and software as well as to equip new storage facilities.

Managing Director, Mike Beese set up DecTek with two staff in 2002 and since then has built it into one of the UK’s leading producers of high-quality domed resin badges, labels and stickers exporting its products globally.  The company currently employs over twenty staff and has seen a ten-fold increase in turnover since it was established.

A £90,000 loan from Finance Wales in 2010 provided the capital DecTek needed to develop and implement a new marketing strategy.

“In the last two years we’ve re-branded and also sharpened-up our sales and marketing.  As a result, we’ve achieved significant sales growth from our existing client base.   A key part of our strategy is to expand into new markets such as retail and we now supply cosmetics retailer with colour labels for lipsticks and nail polishes.  We’ve even developed our own unique colour coding system to print them digitally,” Beese explained.

Google, BBC, PC World, SKY, Sony and Virgin are amongst the blue-chip names that use DecTek’s products to promote their brands. 

Beese continued:  “With Finance Wales’ backing, we’ve been able to implement some significant changes to our business, including increasing our production capacity.  These changes are already having an impact – in the last year, alone we’ve secured contracts for over £500,000 from fifty new clients and we have exciting plans to supply exhibition, marketing and promotional display products.”

Finance Wales Portfolio Executive, Joanna Thomas has worked with DecTek on its expansion over the last three years.  She said: “Although it operates in a highly-competitive market, DecTek has earned the trust of many loyal clients thanks to its focus on service and quality.  The company’s reputation has also helped attract new clients.

“Mike and his team used Finance Wales’ first investment to refocus DecTek’s sales and marketing.  This transformed DecTek’s future growth prospects and Finance Wales was pleased to invest for a second time to help them build on their success.  We build long-term relationships with the businesses we invest in and can provide investment for a range of purposes.”

Finance Wales’ investment in DecTek came from the £150 million Wales JEREMIE Fund.