DecTek continues to expand with second investment from Finance Wales
A multi-award winning company which pioneered the digital
manufacturing of polyurethane resin badges and labels has relocated
to state-of-the-art premises on Treforest Industrial Estate to cope
with increased demand.
DecTek saw its overall sales grow by 28% in 2012 and the move
will enable it to continue expanding. The company anticipates
further growth when it launches its new e-commerce website in
The Pontypridd-based company has combined a £50,000 loan from
Finance Wales with its own capital to fit out the new premises,
making alterations and installing new electrical and data cabling,
print technology, new production benches, computer hardware and
software as well as to equip new storage facilities.
Managing Director, Mike Beese set up DecTek with two staff in
2002 and since then has built it into one of the UK’s leading
producers of high-quality domed resin badges, labels and stickers
exporting its products globally. The company currently
employs over twenty staff and has seen a ten-fold increase in
turnover since it was established.
A £90,000 loan from Finance Wales in 2010 provided the capital
DecTek needed to develop and implement a new marketing
“In the last two years we’ve re-branded and also sharpened-up
our sales and marketing. As a result, we’ve achieved
significant sales growth from our existing client base.
A key part of our strategy is to expand into new markets such as
retail and we now supply cosmetics retailer with colour labels for
lipsticks and nail polishes. We’ve even developed our own
unique colour coding system to print them digitally,” Beese
Google, BBC, PC World, SKY, Sony and Virgin are amongst the
blue-chip names that use DecTek’s products to promote their
Beese continued: “With Finance Wales’ backing, we’ve been
able to implement some significant changes to our business,
including increasing our production capacity. These changes
are already having an impact – in the last year, alone we’ve
secured contracts for over £500,000 from fifty new clients and we
have exciting plans to supply exhibition, marketing and promotional
Finance Wales Portfolio Executive, Joanna Thomas has worked with
DecTek on its expansion over the last three years. She said:
“Although it operates in a highly-competitive market, DecTek has
earned the trust of many loyal clients thanks to its focus on
service and quality. The company’s reputation has also helped
attract new clients.
“Mike and his team used Finance Wales’ first investment to
refocus DecTek’s sales and marketing. This transformed
DecTek’s future growth prospects and Finance Wales was pleased to
invest for a second time to help them build on their success.
We build long-term relationships with the businesses we invest in
and can provide investment for a range of purposes.”
Finance Wales’ investment in DecTek came from the £150 million
Wales JEREMIE Fund.