Reaching the big 50 (what 50 investments have taught me so far)
By Cenydd Rowlands, Senior Investment Executive
As a generalist investor, Finance Wales casts a wide net. We
structure debt and equity deals of all shapes and sizes across a
variety of different business sectors in Wales. Once we receive a
credible business plan and application, it’s our job as investment
executives to work with that business towards a deal
Having recently completed my 50th investment at Finance Wales I
know that every deal is different. But my experience has
taught me there are many ways in which we as investors can help the
customer on their journey.
It’s good to talk
Always maintain clear communications with the customer throughout
the whole of the deal process. Updates on appetite, timescales,
satisfaction of conditions precedent and drawdown requirements are
essential. Not only does this keep all parties on track, it breeds
Organise, don't agonise
Get all customer due diligence signed off as early as possible.
Don’t let an outstanding passport or stray utility bill delay the
process. Also, always enquire about the capacity of prospective
third party professionals (solicitors, due diligence providers
etc.) to deliver within the requisite timeframes before asking for
quotes…and certainly before formally instructing!
Always be realistic with what you say to a customer so their
expectations are set correctly. Over promising or under delivering
will always end badly.
A little help can go a long way
Consider ways to help customers satisfy conditions, such as
emailing soft copies of template documents that need completing on
their headed paper or getting permission early on to liaise
directly with any key stakeholders that you need information
Change is ok
Providing changes are properly documented and formally agreed there
is no reason to fear commercially justifiable amendments to agreed
terms, especially if those changes will result in a facility that’s
better suited to the customer’s needs.
Never second guess
Sometimes an investor may not have all the answers up front, in
which case it is best to admit you don’t know. Simply commit to
finding out within an agreed timeframe and ensure you communicate
Think of the bigger picture
There’s no such thing as the perfect deal. Every completion will
experience an obstacle somewhere down the line. Passion is a great
driving force, but it pays to take a breather now and again to
remember the bigger picture and work your way around any
Never forget that the customer is king! Great customer service is
vital and often a key differentiator between you and other
In conclusion, they are many ways lenders can be more effective
in supporting the deal process. It often involves communicating
clearly and early, and going the extra mile where possible. The
benefits can boost not just your deal flow, but also help to
establish stronger client relationships for the long term.
Finance Wales provides debt, equity and mezzanine commercial
investments starting from £1000 up to £2 million. We invest in
start-ups, early stage and established businesses across a range of
sectors. If you think your business could benefit from a tailored
finance package contact us today.