Tech specialist Blurrt secures £500,000 funding from Seedrs crowdfunding stint
Social media content and analytics specialist, Blurrt, has
closed its crowdfunding round on Seedrs after reaching its £500,000
target just 68 days after the campaign’s launch. The round includes
a £200,000 investment from Finance Wales.
The campaign launched as part of the company’s significant
growth strategy which also saw it announce the major new
appointment of former FremantleMedia Executive Simon Spalding as
Executive Chairman, back in October.
Now, the firm plans to invest further in ongoing technical
development to keep itself at the cutting-edge of social content
discovery and analytics technology, and continue providing
industry-leading insights into such things as emotional reactions,
topics of conversation, audience segmentation, and gender
demographics on social platforms.
Since its launch in 2013, the company has gone from strength to
strength as the only platform that allows its users to both curate
social content and analyse social audience data in real-time. In
December, the company launched a complementary Hootsuite app that
allows Hootsuite users to listen and engage with social
The company now has a significant client base, supporting
clients such as GoCompare, Shotglass Media, Multiplay, BBC, and LBC
to deepen engagement with their social audiences. In recent months
Blurrt also provided technology to support several innovative PR
and marketing campaigns including the launch of BBC Store and the
10KSA breast cancer awareness campaign in Saudi Arabia.
Other investments will include ongoing marketing initiatives for
the brand in the UK and internationally as the firm continues to
work on analysis of high-profile live events - having already
covered the General Election and the Rugby World Cup in 2015. The
investment will also see Blurrt relocate its headquarters to
Cardiff and recruit four new team members.
Co-founder and CEO Jason Smith said: “It’s important that we
continue to invest in the development of our product that
consistently offer our clients technology which - despite its
apparent complexity - is simple, fast, and efficient to use. For
us, it’s integral that our software continues to improve and evolve
at the same pace as the social platforms themselves.
“The quick success of our crowdfunding round is proof that the
industry is hungry for a user-friendly service. This is a hugely
exciting time for Blurrt as we continue to grow the business and
strengthen our standing in the market.”
Executive Chairman, Simon Spalding who will lead investor
relations and oversee the organisation’s long-term growth plans,
commented: “Having demonstrated Blurrt’s potential to unearth new
content opportunities for businesses in the broadcast, sports and
entertainment space shows that the platform has uses across a huge
range of sectors and is easily scalable on an international
“The software has a unique ability to uncover and interrogate
social data in a way that no-one else in the market can currently
offer, and with this new round of investment we’re excited to get
out and show more businesses just what value the tool can
Ann Casey, Investment Executive in Finance Wales’ Technology
Venture Investments team said: “Blurrt has grown significantly
since its launch in 2013 and its innovative social media content
and analytics technology is gaining traction in the broadcast and
other key sectors.
“This funding round includes a £200,000 investment from Finance
Wales and is also our first investment alongside Seedrs. It’s
a significant vote of confidence in Blurrt, its technology and the
progress Jason and in his team are making. They now have the
backing they need to implement the next phase of Blurrt’s ambitious
S4C was an early investor in Blurrt through its commercial arm.
Elin Morris, S4C’s Corporate & Commercial Director added: “We
have invested again in this round because we believe that there is
a developing market for real time analysis and reporting of social
media data, particularly in the broadcast sector. This funding
round will enable Blurrt to invest further in developing the
product in line with that growing demand”.