Grandpa in my Pocket

Production

Producers: Adastra

Type: TV

Genre: live action comedy

Synopsis: Grandpa in My Pocket is a series of 12 minute episodes starring James Bolam and transmitted on CBeebies and BBC1. The series is aimed at 4 – 6 year olds and explores the important relationship between grandparent and grandchild.

Investment

Amount: 22% of budget

Partners: BBC, Decode

Executives: Bethan Bannister, Bethan Cousins

Why we invested

The Wales Creative IP Fund recognised Grandpa in my Pocket's strong commercial appeal and negotiated a favourable recoupment position. The BBC was also committed to the production. 

Adastra brought their production to Wales: Grandpa in my Pocket was part-filmed at Enfys' digital TV studios and Dinamo carried out CGI animation and special effects work.

Investment outcome

The production spent £800K in Wales.

Grandpa in My Pocket quickly became CBeebies top-rated show: attracting 584,000 for its first transmission. The BBC confirmed its committment to a second series before the first series aired. The first series moved to BBC1 immediately after its CBeebies transmission concluded.

Testimonials

“The investment from the Wales Creative IP Fund, alongside the BBC’s own investment, ensured that the idea became a reality. The majority of production was based in Wales, making the most of the creative talent and facilities there.” Mellie Buse, Producer.

“Grandpa In My Pocket is a hit among young children and has a prime slot on network television. TV productions like this support our creative industries and highlight the professional industry we have here in Wales.” Bethan Bannister, Investment Executive.